Transportation management is no longer a simple strategy for moving products at the lowest possible price. Today, shippers must use resources that aren’t part of their traditional core competencies. Outsourcing, inventory flow, and predictive analytics all play a starring role in a transportation strategy that meets rising buyer expectations. Your customer should be at the peak of every supply chain, no matter which industry or business model you fall into. Your products’ value is no longer limited to the item inside the box. Customer experience has become a critical component, and that means your supply chain should be governed by buyer loyalty.