If you don’t believe there is a place in social media for how you conduct your supply chain management, perhaps it’s time to reconsider.
Twenty years ago you might have been right. The only thing people would have been concerned about was the quality of the products they bought in the shops and yes, that was before social media as we know it today was born. In today’s world, people are more aware, more focused on reducing their carbon footprint. They want to know if raw materials come from sustainable sources, whether foodstuffs are factory farmed or free range, and whether their clothes are produced in unregulated sweat-shops. If that doesn’t provide food for thought, perhaps the fact that a large number of your competitors and partners are already using social media will. So what can social media really do for your business?