Though the current recession will undoubtedly bite deeper than those of the recent decades, recovery will come, and those businesses that have managed best during the recession will be best placed to take advantage of the upturn, when it arrives, says Bob Williams of LPC International.
The logistics sector will undoubtedly be hard-hit as consumer demand falls, and the demand for warehousing space and transport services declines. The decline in demand will be difficult in an industry which, by tradition, is very competitive, provides high levels of customer service and works on tight profit margins. Downturns inevitably affects those margins, and customers – who themselves suffer similar economic pressures – inevitably look to their service providers to take a share, and sometimes more than a fair share, of the “pain” of dealing with the situation.
What then, can de done to address the problem? Unless you are have sufficient resources and are confident enough to invest capital in the development of new facilities and infrastructure for the future, then planning for recession is essentially about introducing measures to drive costs out of the business in order to become “leaner and meaner” while still maintaining a healthy customer base.