An efficient transport, warehousing and distribution network delivers a competitive edge and crucial customer satisfaction. It’s the part of the operation that fulfils the sales contract and the needs of customers. Therefore it must be constantly monitored to keep it lean and streamlined.
Logistics is the biggest influencer on your customer satisfaction ratings. If that seems like a blanket statement, then think of it from your customers’ perspective. Happiness is getting the product they ordered quickly or at least on time. Their opinion of your business is rapidly broadcast across social media and review sites. What they say influences potential customers and therefore the growth of your business. The tricky bit is balancing 5-star fulfilment with tightly controlled costs and efficiencies.